The Future Belongs
For JPalm
Julia Palms (JPalm) 2020 collection.
The Future Belongs’ features many oversized shapes, raw hems, intriguing fabrics, raw tailoring, ripped cotton, boxy blazers, and shirting with keyring straps. Julia’s collection and brand aesthetic draws heavily from the Punk Culture.
The photos capture a sleepy relaxed mood with strong reference to the street fashion punk culture.
Photography by Simon L Wong
Modelled by: Max Salmon from RPD models and Kirsty Bunny Management and Miron Girmay from Kirsty Bunny Management.
Makeup & Hair by Saskia Caitlin.
"I worked with Simon on developing a conceptual editorial fashion photoshoot for my latest collection The Future Belongs. Simon understood my vibe instantly and created some mood-boards that were so cool and exactly the type of thing I was looking for. He directed the photoshoot, sourced and organized models and makeup artist, and all of the logistics for the photoshoot. I was blown away with his professionalism, kindness, and of course his photography. I can’t wait to share the photoshoot when it is launched"
- JPalm